Article by: Andy Bailey
“Everyone has a plan until they get punched in the mouth.” –Mike Tyson
As business leaders, we’ve all been punched in the mouth recently. What’s your new game plan? Since COVID-19, the annual or quarterly one you had is now likely irrelevant.
You have two options:
- Sit and wait for the world to go back to the way it was, a place where your plan may have worked (and let’s face it, that’s not happening).
- Create and act upon a new game plan. One that’s built to overcome disruption and transform your business into something better and stronger.
Option 2 is the correct answer! AND, we at Petra Coach can help.
At Petra Coach, we help companies across the globe create and execute plans to propel their teams and businesses forward. When disruption hit, we created a new system of planning that focuses on identifying your business’s short-term strengths, weaknesses, opportunities and threats and then creates an actionable 30-, 60- and 90-day plan around those findings.
In any business, big or small, employees can be your biggest IT threat, and they might not even realize it. Businesses already face countless cyberthreats, like data breaches, cyber-attacks, online viruses and malicious e-mails. But despite all these outside threats, the real problem can come from the inside.
One of the biggest threats to your business’s security is simply a lack of awareness on the part of your employees. It comes down to this: your employees just aren’t aware of current threats or how to safely navigate e-mails and the web. They might not be aware when they connect to an unsecured WiFi network or if they’re using a firewall. They may be haphazard in all things IT. There are a lot of variables.
continue reading
Looking for the perfect gift for your geekiest loved one? Want to spend less than $100? Dynamic Edge has your back. Check out our suggestions below!
In the past six months, just about everyone has been forced to shift priorities. If you’re like many business owners, you are intently focused on pivoting your business to accommodate today’s “new normal.” In fact, you are probably investing so much of your time in trying to retain your customers and generate new cash flow that you barely have time to even think about cyber security.
The problem is that cybercriminals and hackers know there’s no better time to strike than during a global crisis. In fact, they’re probably working overtime to craft new malware while the rest of us are trying to manage how our lives have been turned upside down. While you are so focused on your business, these cyber thugs are finding new ways into your IT network so they can steal data and passwords, compromise your clients’ private information and even demand large ransoms.
continue reading
Somehow, 2021 is already almost upon us. In preparation for the New Year, business owners across the country are taking a close look at their finances, scratching their heads as they inspect their budgets, line by line, to cut everything that isn’t absolutely necessary and searching for new investments that will boost their bottom line. In the midst of all this, it’s vital that leaders take a long, hard look at their technology budgets. Chances are those budgets are a far cry from where they should be.
Many business owners – especially those running smaller organizations with tighter resources – assume that IT is the ideal spot to cut costs. But they forget that, today, technology is the foundation upon which their business is built. We can almost guarantee that if you partner with a cut-rate IT support company, you will sorely regret it down the line. You’ll end up spending thousands more on broken equipment and systems, you’ll lose customers to server downtime and you may even fold completely under the weight of a cyber-attack.
The minuscule amount you’ll save by hiring a cheap support company will be vastly outweighed by the long-term cost of your decision. It is just not worth it. While looking at your budget this December, check whether you’re making one of these three potentially deadly mistakes with your IT investment. It might just save your company.
continue reading
Cybercriminals and hackers are rarely shy about the methods they use to attack their victims. Many of them are more than happy to share how they broke into a business’s network or how they walked away with thousands of dollars after successfully extorting a business owner whose company is now destroyed.
There are new stories out there to get your blood boiling as cybercriminals work to ruin people’s lives and livelihoods. These criminals don’t care what kind of damage they do. They only care about one thing: money. If they can get away with it – and many do – they’ll keep on doing it.
It’s up to the rest of us as business owners (and employees) to stay at least one step ahead of these cyberthugs. The single best way to do that is to stay educated on the latest threats. The second-best way is to stay up-to-date with the latest technology designed to combat cyber-attacks.
continue reading
