NEWS FROM THE EDGE

Tech Tips and Advice from the Experts at Dynamic Edge

How to Start Generating Business with Facebook

Now that Facebook has digitally entrenched itself in every aspect our society, even the slowest to adapt are picking up the habit.

“No, Grandpa, I’m not joining your mafia– I don’t care if we’re family…..and stop poking me!”

This shift has allowed Facebook to move from a tool for marketing to college kids, towards an media that can touch everyone. For businesses, the process starts with creating a “fan” page. A Facebook Fan Page is a great tool for drumming up new business as well as keeping current clients —potentially.

So how do you convert all that potential into a positive movement?

Step 1.) Create Page – The easy part

  • Include all contact information, physical addresses, and hours of operation
  • Add picture of your logo or building for the photo
  • Link to your website or blog
  • Include quick elevator pitch under the [Basic Info -> About] section

*Note: This page is for your Business. Keep personal content to a minimum.

Step 2.) Get Fans – The hard part

In the age of the News Feed, users don’t click “Like” on just anything. The two keys to getting fans are; 1.) Creating real value users can only consume by “Liking” you, and 2.) Telling everyone about it.

Creating Value:

  • Giveaways/Contests: Draw for a prize once you reach (X) number of fans
  • Discounts: Post exclusive deals periodically that fans are eligible for.
    ex. How do you like to unwind? The first 7 people to respond get 50% off their next trip to our spa!
  • Blog: Write about topics of interest to your customer base
  • Q & A: Create a forum to discuss issues/get answers about your area of expertise

Telling Everyone about It

  • Collaborate with Twitter: Putting links to your offers, giveaways, or blogs in Tweets is the best way to get your content seen and gain more followers. **Try to get people with lots of followers to Re-Tweet (RT) your Tweets.
    ex. Please RT: Get 50% off at My Dayspa! Like us on Facebook to be eligible for daily exclusive deals! Link to FB Page
  • Talk About It: List your Facebook URL on your website, ads, business cards, mass emails, direct mail, etc… When you’re out in real-life social situations, tell people about it. Get the word out that you post content on Facebook that people want to see.
  • Stay Active: It will take a commitment. To be effective you must hold people’s interest. Running a daily coupon/special is a great way to get attention.
  • Run an Ad! (see last blog about Facebook Ads)

Treat your Facebook page as a marketing campaign. Track leads that come from Facebook to determine if the time you’re putting in is getting a worthwhile return. Now go get social networking!

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